A great website is the beginning of a great user experience. After spending a generous amount of money, time, and energy on designing your website, you've finally created one that is not only beautiful, but also mobile responsive. Maybe, just to stay on top of the game, you've also optimized your content with rich keywords and phrases. However, with you putting so much effort to create this stunning website, it would be a shame to entertain only a handful of visitors. If you're a business on a tight budget, you will be thrilled to find out that promoting your website does not need to cost a fortune. There are many economic ways to advertise your website, and there are plenty of ways to do so without paying a single penny! Brace yourself and check out these 5 FREE ways to promote your website:
1) Directory Listings
There are tons of websites that will allow you to list your business or website free of charge. Why? Because these websites generate their income base upon the up-sell, "see that," and the premium listing features. As a result, you are allowed to load pictures and videos, write a brief description of your business, and even link back to your website. Go ahead and search for "free company rosters" and see what you can find. In the meantime, here are a few popular directories to get you started:
- Google Business
- Yahoo Local
- Yellow Pages
- Super Pages
- Angie’s List
- Merchant Circle
2) Social Media
Take advantage of Facebook, LinkedIn, Google+, and Twitter! These websites allow you to create an account and list your business for free. You can also create a business page and link it to your individual/personal profile to get supports from family and friends. As you build up your audience and followers, you may want to further your marketing campaign with regular updates, sweepstakes, free gifts, holiday promotions, and more. It's going to take time to connect and engage your target niche, but the result is definitely worthwhile.
3) Complimentary PR
Get recognized in your target niche by writing a news release and getting it submitted through a PR service without paying a dime:
- PR Log
- 24-7 Press Release
Like the directories we discussed earlier, these sites provide free fundamental press release submittal services. Although your news release won't make it to the main media outlets, getting your business out to the middle tier media outlet like PR Newswire or Business Wire will raise greater public awareness of your goods and services.
4) Offer Commentary
If you want people to take you seriously or be recognized as a thought leader, then you'd better share your thoughts loud and clear. The easiest and best way to do that is by visiting popular blogs of your target niche and leaving thoughts in the comment boxes. Blog writers will love you because it attracts search engine crawlers, generates discussions, and encourages social media sharing. Commenting also enables you to engage with like minded people and network with professionals in your field. In the end, it's a free business promotional method that enhances both your online presence and online connection. Reserve 30 minutes per day to share your insights on your favorite blogs. If possible, leave a link back to your website to create traffic and SEO power.
5) Your Email Signature
If you don't know what is an email signature, just remember it as the standard stuff you include at your closing. A typical email signature generally includes your name, title, and even your website. Having a professional, standard, and default email signature that includes an additional byline of who you are or your favorite quote are great ways to attract attention and evoke interests. Use a different font color and size to distinguish your signature from the rest of the text, so people who are reading your email can easily remember you and your website. Most importantly, when a fan forwards, copies, or shares your email, your signature is also passed along to promote your business to a brand new audience.
Promote, Promote, Promote
These are just some of the easiest and most economic ways for any business to promote their website and gain a better online presence. Of course, you are also welcomed to send out sales copy, guest blog, and do a bunch of other things to get noticed too. We just love these 5 tips because they consume the least of time and work great for all kinds of budget. What are some powerful ways you use to promote your business? Comment below so we can learn together with you!
Posted on Mon, November 17, 2014
by Shawn Deane filed under